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BRANDING + PRODUCT DEVELOPMENT

HuesHaus

E-commerce Website and Mobile Application

ROLE

Identity Design
Product Design

Web Development

ABOUT

Hueshaus is an interior design website that offers a curated selection of modern decorative objects based on the user’s color selection.

Challenges
  • Finding contemporary decor online based on one's personal style can become a time-consuming task
  • Most modern design stores filter products by color family, but the color hues they offer are limited
  • Having too many options to choose from during an online experience can be daunting
  • Hiring an interior designer can get very expensive
Process
65%
DISCOVERY
  • Qualitative + Quantitative Data
  • Competitor Analysis
  • Personas + Scenarios
  • User Journeys
STRATEGY + DESIGN
  • Development Plan
  • Design Guidelines
  • Wireframes
  • User Interface
  • Information Architecture
  • Low Fidelity Prototype
  • User Experience Design
  • Validation
  • UI Design Components
PRODUCT
  • Beta Launch
  • Usability Testing
  • MVP Flow
User Flow
Goal: User purchases forest green couch for their living room
Goal

Design an intuitive e-commerce website that focuses on providing a curated selection of modern decor based on the user’s color search. 

Solutions
 
VISUAL DESIGN

A modern logo that reflects the aesthetic of the products offered on the website

The name Hueshaus comes from the merge of the words hues (gradations of color) and haus (house in German.) It’s also inspired by the principles of The Bauhaus–the art school originated in the 20’s that aimed to bring art back into contact with everyday life.

Logo Exploration
Website

A minimalist layout–where color is the main focus–that emphasizes HuesHaus’ mission statement.

Product under development.

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